Vikas Bharat Sankalp Yatra for Welfare Schemes Awareness

The Vikas Bharat Sankalp Yatra is an outreach initiative launched by the Government of India to increase awareness about various public welfare schemes among citizens across the country. Through this yatra spanning over 2 months, the government aims to ensure saturation and last-mile delivery of its key schemes.

Launch and Objective

Prime Minister Narendra Modi flagged off the Vikas Bharat Sankalp Yatra on November 15, 2022 from Khunti, Jharkhand on the occasion of the birth anniversary of Birsa Munda. The journey was launched with the aim of taking the benefits of government welfare schemes to the doorsteps of citizens, especially in remote rural areas.

The key objectives include:

  • Informing people about central government schemes
  • Ensuring last-mile delivery of services
  • Achieving saturation of schemes across geographies
  • Enrolling more beneficiaries for various yojanas

Scale and Outreach

The yatra plans to cover 2.7 lakh gram panchayats across over 600 districts in the country. Teams escorting the yatra vans will travel extensively, interacting with citizens and spreading awareness through street plays, health camps, etc.

Key highlights:

  • Reached 1 lakh people across 259 gram panchayats on Day 1
  • 118 vans flagged off on November 15, 2800 vans deployed overall
  • Covers tribal-dominated districts in initial phases

Phase 1 Phase 2
68 tribal-dominated districts in 21 states (Nov 15 - Nov 22) All remaining districts (Dec 3, 2022 - Jan 25, 2023)

Schemes Highlighted

Some major government schemes that the yatra focuses on increasing outreach for include:

  • Ayushman Bharat Scheme
  • PM Garib Kalyan Anna Yojana
  • PM Awas Yojana
  • PM Drone Didi Yojana
Other services like sanitation, electricity, gas connection, skill development initiatives will also be covered.

Strategies Deployed

Multiple strategies are being leveraged to raise awareness and connect with citizens through the yatra including:

  • Door-to-door visits to handout pamphlets
  • Street plays, health camps and enrolment drives
  • LED video vans to display films in regional languages
  • IEC vans providing on-ground facilities like health checkups, Aadhar registration etc.

Intended Outcomes

The Vikas Bharat Sankalp Yatra sets the vision for a developed India by aiming to achieve the following broad outcomes:

  • Increased awareness regarding government schemes across geographies
  • Higher enrolment of beneficiaries from rural/remote areas
  • Last-mile delivery to ensure eligible citizens can avail the benefits
  • Progress towards saturation of key schemes
In addition to social welfare and financial inclusion, the yatra also focuses strongly on enabling access to essential services like water, electricity, sanitation and housing for citizens.

Conclusion:

The Vikas Bharat Sankalp Yatra marks a milestone movement spearheaded by the government to promote inclusive development. Through extensive on-ground outreach, it aims to bridge information gaps and ensure welfare schemes tangibly benefit eligible communities across the nation, thereby enabling progress. Effective implementation is key and the coming months will reveal the kind of impact generated on citizens.

FAQ:


Q1: When was Vikas Bharat Sankalp Yatra launched?


A1: Vikas Bharat Sankalp Yatra was launched by Prime Minister Narendra Modi on November 15, 2022 from Khunti, Jharkhand.


Q2: How many gram panchayats will the yatra cover?


A2: Vikas Bharat Sankalp Yatra plans to cover 2.7 lakh gram panchayats across India.


Q3: What is the timeline for the yatra?


A3: The yatra was flagged off on November 15, 2022 and will continue till January 25, 2024.


Q4: What communication channels are being used?


A4: Street plays, LED video vans, printed pamphlets, door-to-door visits, health camps etc. are being used to create awareness.


Q5: What services are provided through IEC vans?


A5: IEC (Information, Education, Communication) vans provide on-ground facilities like health checkups, Aadhar card registration etc.


Q6: How does the yatra aim to achieve saturation of schemes?


A6: By increasing enrollment of beneficiaries through improved awareness about eligibility and application process across geographies.

 

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